125 Million Views (Lesson 3 of 10 – The Business of Jiu-Jitsu)

With our proven systems in place at Certified Training Centers (CTCs) all over the world, it was time to sell it to the world. Leveraging off the meteoric rise of the UFC, we started doing Gracie Breakdowns with the sole objective of engaging MMA fans and encouraging them to give Gracie Jiu-Jitsu a chance. So far, we’ve accumulated over 125 million views (on YouTube alone), inspiring hundreds of thousands of people to step on the mat for the first time!

http://www.GracieInstructor.com

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